In 1937 a glossy new magazine, designed exclusively for cosmopolitan gay men, discreetly hit the news-stands; the magazine was named Bachelor. (Using the name “Bachelor” was a tongue in cheek allusion to the old term Confirmed Bachelor: a single adult male, usually a gay man.)
The magazine featured artists, writers, photographers, musicians and actors who were known through the gay grapevine. Famous “bachelors” such as Cecil Beaton and George Platt Lynes were profiled along with stories about high society events.
The language was coded so that heterosexuals wouldn’t have a clue that the magazine was for Homosexuals. Unfortunately, Bachelor only lasted for one year, but just imagine the impact it had on urban gay life!